How to Make more Sales on Amazon
Selling on Amazon is great opportunity for everyone and many people are making six-figures doing it. Yet, the competition is so high; this often makes many people not to sell products on Amazon. How are you going to make your product(s) stand out on Amazon to sell more products? The following tips will assist you in bypassing the competition.
Optimize the keyword of the product title
Give your product a title that will match what people in your niche are searching for. Do not make your product brand name the title or other words which people are not looking for. People are looking for products that will solve their problems. Thus, try to make the title that offers the solutions to customers’ problems. Always give your product an excellent keyword phrase that will make it organically ranked best. Since the Amazon pays attention to the first few title words to rank the products, one should make title to appear on the first page.
Make the product picture visible and clear
Quality product pictures tell a lot about the product. Using quality pictures makes your product stands out than the sellers who use poor quality pictures. Makes your product more attractive and use more product pictures you have as possible. If possible use 3D-imaging and remove the blurred background so that the product photo exists in a white background.
Core product characteristics
State to your potential customers the main characteristics of the product. Amazon enables the sellers to list the product characteristics below the product title. You should maximize the use of this space. The Amazon permits sellers to use one to five hundred characters per line. The use characters depend on the class of the sellers’ product.
Describe your product effectively
Poorly written product description decreases sales on Amazon. Amazon allows sellers to use two thousand words to describe their products. Convince your customers why they should buy your product(s). In this section, emphasize on the problem the potential customer is facing, and how your product is going to solve that problem. You should include product warranty within limited time-frame that you are providing to your clients. Provide customers’ testimonial on how your product(s) have helped them. The seller should format the description to attract more buyers.
Apply reviews of the product to establish customers’ rapport
Amazon allows customers to write unbiased product reviews to determine and investigate the product. Customers can check on both negative and positive reviews to decide whether to buy your product. Engage your customers when they write a positive review. You should appreciate them for writing the review and assure them that you are available for any help. For a negative review, do what you can to change negative customer perception on your product to a positive one. You can assure the buyer you will compensate the damage caused by your product. Use the negative feedback to improve on your product(s). Commenting on each review allow you to create a good rapport with your clients.
The way you display your product(s) on the Amazon will either increase or decrease your sales. If it is done by following these tips, then the probability of increasing your sales is so high.
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